I was engaged to build the Holonis brand from the ground up, starting with a deep dive into the world of influencers and content creators. The key insight was their common desire to be found, to stand out, and to have an authentic presence in the hyper-crowded interwebs.

This insight shaped everything from strategy and branding to the website and the “Be Found” advertising campaign, which tapped into the goals and passions of the target audience.